A recent article posted to ACS in the News caught my attention – what is the Canadian brand when it comes to immigration?
It may seem like an odd thought, but hey – it was in the Globe & Mail after all, how strange can it be? It got me thinking – what are we doing to entice immigrants, and skilled workers specifically, to settle in Canada? What image of Canada are we selling to the world?
Given the recent development of virulent anti-immigration rhetoric from some European political parties (and the GOP, of course), it concerns me that Canada may soon go down the same road. This we cannot afford, not merely for economic reason either – it also goes against our very nature as a nation of immigrants. We must endeavour to be the nation in which all nations are welcome, because a Canadian aspires to a common culture and society which exists beyond geographic limits. A nation bonded by a common philosophy for the common good of all Mankind. No lofty goal is this either – it will define future success. For these and many, many other reasons, Canada wants to pursue an expansive immigration policy. Among other reasons, we have a population which grows largely because of immigration, and with every new generation of immigrants which establishes themselves in Canada, the list of Canada’s allies and international partners grows as well. Business development through integration, a futre economic consideration for the entire nation.
And it isn’t a new consideration either – we knew this during the Great Western Expansion of the latter 19th and early 20th centuries. The land of the Last Best West, as it was once advertised.
We still have vast quantities of territory which needs to be developed, and new ventures in northern development may very well cause another great wave of immigration to Canada.
But we need to be smart about this. For one, we want skilled workers, but we need to make sure that recent immigrants have access to good jobs first. I’m a little sick of seeing so many qualified engineers and academics driving cabs because for one reason or another they can’t get their credentials recognized. Also, we can’t have all immigrants moving directly into the largest cities either. Perhaps for the short term, but ultimately it is preferential that immigrants establish themselves in rural and semi-rural Canada inasmuch as the urban cores. We want to stimulate cultural integration, and either way the next years of major growth won’t happen in the already economically established cities. Jean Charest’s Plan Nord, as an example, seeks to vastly develop Quebec’s northern territory, opening it up to resource extraction, power generation etc. This may cause the development of small and medium cities located near the areas for development. Thus, since there will be growth here anyways, we should endeavour to encourage immigration into the regions. It could be that in most cases the immigrant’s skills may be put to better use somewhere where the skill-set is scarce.
Back in the early 20th century the drive was primarily to find agriculturalists to settle the vast prairie provinces, and thus we advertised ourselves as a prime location for farmers tired of Old Europe’s over-tilled fields. We promised cheap land, healthy country, openness, acceptance and the chance at personal prosperity through hard work and determination. How much do we need to tweak this message in order to attract the best and the brightest?
It may come down to social policy. For many people living around the world, Canada distinguishes itself amongst the liberal democracies as a nation of social progress and innovation. Such ideas are very encouraging, especially if the individual looking to immigrate here is doing so because of local oppression. Having various personal experiences working with immigrants and refugees, I can say the common motivation in moving to Canada is that this is the nation in which democracy is absolute and the individual, regardless of background, has a chance to succeed and to be taken care of by a state that respects and supports the citizen. Who wouldn’t want to pay elevated taxes to have that as a core element of their identity?
I feel often Canadians are so self-deprecating that we forget the many nations and peoples of the world who look up to us as a shining example. This good will won’t last forever unless we do all we can to make sure it will always be true. Thus, when considering our social policy, we should always be very much aware of its potential impact abroad, and how potential immigrants may perceive our social orientation. As a nation of immigrants, it’s guaranteed people living outside our borders are listening, watching, and judging.
What’s the cost of a good global reputation?
And can we afford to live without it, because sometimes I wonder if the majority of us can see beyond our borders.


Lévesque & Trudeau


